Creating better leaders through
peer group feedbackSeek advice, receive feedback, improve your leadership skills

An SI Partners and Footdown collaboration

"It's the board you can't afford"

A Soho15 member

The concept

Soho15 is an exclusive group of like-minded leaders from the creative and technology sectors. The aim of Soho15 is to create better leaders by providing members with the practical skills and management tools to drive success in their organisations.

Built on peer group support and learning

At the heart of Soho15 is the principle that peer group feedback is a fundamental support and learning tool.

Soho15 is a completely confidential, high quality learning environment. It is designed to allow members to collaboratively explore their business challenges and opportunities with other successful business leaders. It’s “the board you can’t afford”.

Soho15 acts as a support mechanism for members, encouraging them to try out new ideas, discover different ways of thinking, and to experiment with creative and original ways of doing business.

Exclusively for creative and technology leaders

The group is a mixture of creative and technology sector leaders from a range of studios and agencies, from large multi-nationals to founder-led start-ups.

Much is often asked of leaders without necessarily giving them the appropriate support. Soho15 provides members with the framework to seek advice, receive feedback, develop leadership skills and discuss business challenges with a non-competing group of successful leaders who have faced similar challenges.

Soho15 has a maximum of 15 members and one group leader. It is crucial that the group has the right mix of people, personalities and skill sets. We also ensure there are no directly competing businesses within the group. This means there is an element of selection – with the current members being involved in selecting new peers.

How does Soho15 work?

Soho15 members benefit from monthly group meetings, monthly individual coaching sessions, guest speaker events and an annual two day off-site workshop.

Group meetings are held on the third Tuesday of every month.

Group meetings

Group meetings run once a month from 13:00 to 18:00. The afternoon is a round table discussion in which members will present challenges for group consideration and report back to the group on actions from the previous meeting. Members collaboratively debate problems brought to the forum, helping to develop a possible solution, support each other and hold each individual to account.

Speaker sessions

Some group meetings will take the form of a speaker session, which includes a presentation from a guest speaker. The presentations typically focus on the speakers experiences of leadership, business or new technologies. The afternoon group discussion usually focuses on a particular challenge raised by the speaker, which is then discussed along with group updates.

Individual coaching

Each member of Soho15 benefits from monthly, hour long, individual coaching sessions from the group leader, Jane Smart.

These coaching sessions cover both personal and professional issues; what is going well, areas for improvement, support and development needs.

Each year, the members and the group leader will set objectives for the coming year. These will be regularly appraised, discussed and, if appropriate, shared with the group.

Member benefits

  • All resources for group sessions including models, matrixes and practical tools.
  • One-to-one coaching sessions with the group leader.
  • Access to iFootdown, a business diagnostic tool which helps leaders to uncover and address issues in their organisations quickly, accurately and cost effectively.
  • Insights Discovery Personality Profile and ColourWorks report.
  • Critical friend peer group support.
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About the group leader,
Jane Smart

The leader of Soho15 is responsible for chairing the monthly meetings, delivering individual coaching to each member on a monthly basis and selecting guest speakers.

Jane, as the leader, is responsible for selecting new members and ensuring an effective group dynamic, with the help of SI Partners and current Soho15 members.

Jane Smart

Jane has over 25 years cross-industry experience from banking, technology and the not-for-profit sector, both in the UK and internationally.

She has worked with all sizes of businesses and her areas of expertise include business transformation, operations excellence and performance improvement.

In addition to her leading London15 and being an active member of the Footdown Bath15, Jane is a Director of GOWI Limited. At GOWI, Jane advises companies on defining and achieving their targets through various change and growth implementation strategies.


Guest speakers have a wealth of different experiences, with diverse leadership skills. The following are examples of guests who have spoken at recent meetings:

A collaboration

Soho15 is an SI Partners initiative, launched in May 2012 with the help and support of Footdown.

About SI Partners

SI Partners is a global management consultancy and corporate finance advisor to the marketing services, media and related technology sectors.

We help our clients to build innovative, talent-led businesses.

Providing strategic outcomes for acquirers and sellers, we achieve maximum value for shareholders.

Read more here:

About Footdown

Footdown is an organisational management consultancy specialising in developing performance culture and employee engagement, faster & more cost effectively.

Footdown established the first 15 Group, Bath15, in 2002.

Read more here:

Get in touch

Get in touch today to enquire about membership and fees.

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